Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from StitcherAds (Social Media Marketing), Contentstack (Content Management), Cloud Collaboration (Unified Communications), ZoomInfo (Marketing Intelligence), to Advocado (Data Management Platforms).
StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram & Pinterest
StitcherAds, the leading platform for ad solutions and shopping experiences that drive sales on Facebook, Instagram, Pinterest, and Snapchat, announced the launch of Digital Circulars and Catalogs ahead of Super Bowl LV. The customizable solution lets grocery retailers automatically surface customers personalized product selections, with prices and sales, from their nearest store in ad units on Facebook, Instagram and Pinterest.
Contentstack Reimagines New User Experience That Removes Roadblocks to Digital Agility
Contentstack, the leading Content Experience Platform (CXP), announced a complete redesigned and reimagined user interface for its award-winning headless content management system (CMS). The new design system brings a simplified user experience to both editors and developers, effectively ending the struggle between technological capabilities and user-friendliness in enterprise software.
Cloud Collaboration Leader Dialpad Achieves Major AI Milestone After Analyzing More Than One Billion Minutes of Voice
Dialpad, Inc., the leading AI-powered cloud communications platform, announced a significant breakthrough regarding its proprietary Voice Intelligence (Vi™) AI technology. Dialpad’s Voice Intelligence combines automated speech recognition (ASR) and natural language processing to deliver real-time business optimization, including call coaching, automated note-taking, sentiment tracking, and transcription analysis. After years of continuous updates and more than one billion minutes of voice calls analyzed, benchmarking tests show Dialpad’s transcription model has now surpassed major competitors, including Google’s enhanced telephony model, for both keyword and general accuracy for their customers’ calls.
ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance
ZoomInfo, a global leader in go-to-market intelligence solutions, announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into the marketing and advertising space, ZoomInfo’s industry-leading B2B data allows advertisers to leverage professional contact and company information to create campaigns with unmatched precision and enhanced performance.
Advocado Reimagines Real-time, Cross-media Advertising With Major Updates to Data Management Platform
Advocado, a cross-media data management platform (DMP) fueling advertising performance, announced a suite of new capabilities and features for its platform that deliver entirely new data, analytics, attribution, and advanced applications to advertisers worldwide. With a focus on uncovering new and actionable real-time, real-world data, the updates not only simplify how advertisers, agencies, and channel partners can leverage Advocado’s data and solutions, but also enable powerful new tools that can greatly increase engagement and ROI for cross-media ad campaigns.
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