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Widewail Expands Trust Marketing Platform with Video Testimonial Generator

Invite Video™ eliminates pain points of video testimonials with quick and convenient software solution customers can complete from a smartphone

Widewail, the leading customer review and reputation management solution, introduced a new offering in its Widewail Trust Marketing Platform, Invite Video (™). Building on the company’s SMS review generation technology, Invite Video™ empowers marketing teams further by capturing video testimonials.

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“Word-of-mouth marketing has taken on a whole new shape with video playing a key role,” said Matt Murray, Widewail CEO. “Consumers look to their peers to provide the information they need to build trust in a company or product, and when a review is accompanied with quality video, consumers are more compelled to trust that business.”

Widewail’s Software-as-a-Service (SaaS) and always-on Trust Marketing platform proactively captures customer feedback, distributes positive reviews on appropriate forums like Google and Facebook and shapes a broader message around a company through the words of its customers. Directly integrated into point-of-sale systems, Widewail’s solution automatically pulls customer data and generates mobile-friendly review requests to drive review engagement with customers.

“In the past, video reviews came with long lead times and full production crews that were too pricey for owners and cumbersome for customers. Invite Video is a convenient solution that engages with a customer while their positive experience with your business is fresh, generating an engaging testimonial video directly from their smartphone with no downloads required.”

Widewail began as the first company to focus solely on search optimization via managed online review response. Today, Widewail’s suite of solutions leverages automation and industry expertise to drive and directly manage customer and prospect conversations in both consumer reviews and social media, improving local search rankings. Widewail builds trust between local businesses and the communities they serve.

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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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