Triton Digital, the global technology and services provider to the digital audio and podcast industry, and the Radio Broadcasters Association of New Zealand (RBA) announced today the forthcoming launch of Podcast Reports in New Zealand, powered by Triton’s Podcast Metrics measurement service. The Rankers will provide a ranking of the Top Podcasts and Networks in New Zealand, as measured by Triton. Reported metrics will include Monthly Downloads and Monthly Listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
By directly integrating with podcast hosting platforms and content distribution networks, Triton’s Podcast Reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast metrics for the first time.
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“The NZ Podcast Ranker is an important step towards raising the profile of the medium in New Zealand, connecting creators with opportunities to monetise, and creating a source of truth for the market”
“We are pleased to be expanding our reports to provide reliable and informative data around podcast consumption in New Zealand,” said John Rosso, President of Market Development at Triton Digital. “Our Podcast Reports will provide buyers with the trusted, third-party podcast measurement they need to make informed decisions around podcast advertising. Furthermore, our reports will provide podcast Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their listening audiences, and increase their advertising revenue.”
“The NZ Podcast Ranker is an important step towards raising the profile of the medium in New Zealand, connecting creators with opportunities to monetise, and creating a source of truth for the market,” said Richie Culph & James Butcher, Co-Chairs of the RBA’s Podcast Ranker Committee.
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A number of leading podcast Networks and Publishers have signed on to participate in Triton’s Podcast Report, including MediaWorks, NZME, accessmedia.nz and SENZ.
Phil Grey, GM of Free FM and Project Leader of accessmedia.nz, said, “While the CAMA Community Access Media Alliance sector may not be bothering the top of the charts anytime soon, our accessmedia.nz platform is truly niche, with multilingual content made by our communities. It’s essential that we join the Podcast Ranker to represent our part of Aotearoa’s media.”
Group Planning Director of PHD James Davidson said, “The NZ Podcast Ranker is a great initiative and something we’re really supportive of. The more transparency we can have in the reporting of growing channels like podcasts can only help provide us more confidence in how we invest our clients’ budgets, both from a media planning & buying perspective and for content/brand partnerships.”
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