STN’s user focused Video Player functionality not only Boosts Engagement but also delivers enhanced KPIs and more Revenue for Publishers
STN Video, North America’s largest independent Online Video Platform for publishers who care about video content, monetization and user experience is excited to launch STN Engage. This new feature allows users to take control of their online video viewing experience – helping them watch more of what they want and less of what they don’t.
STN Engage promotes user engagement by allowing viewers to decide to either stay on the current video or skip to the next one. This results in a richer user experience that further increases time on site.
Marketing Technology News: MarTech Interview with Baba Diallo, Director of Creator Relations at Calaxy
The ability to skip to the next video creates opportunities to increase both “intent to watch” KPIs, and pre-roll ad inventory which both help drive more revenue to publishers. STN Engage helps publishers understand what their audience wants to watch and how to curate their content around their users’ preferences.
“Evolving our technology is at the core of our business. That’s how we continue to deliver more value to our publishers,” says Jacquie King, COO at STN Video. “STN Engage delivers multi-level benefits including higher user engagement and revenue, which benefits publishers and their viewers.”
Marketing Technology News: The 3 Biggest Lessons From Pro Sports’ Adoption of Web3
