Achieved the highest score among all reviewed vendors in its current offering, strategy, and market presence
Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that the company was named the only leader in the Forrester Research, Inc. report, the Social Suites Wave Q4 2019. This is the first-ever publication of Forrester’s Wave for Social Suites. In the competitive evaluation, Forrester analysts looked at the five core capabilities essential to successfully governing social media in the enterprise: social listening, social adtech, word of mouth, onsite social capability, and social media management.
Marketing Technology News: Nextdoor Announces Local Deals for Businesses to Reach Local Customers
According to the report, “Sprinklr is the only vendor in this evaluation capable of delivering all five social technology categories at depth, Sprinklr’s 10 years of acquisition activity has yielded extensive and highly customizable capabilities to meet large enterprises’ diverse social media needs. With the launch of its new Space UI, this high-powered Social Suite aims to deliver a more streamlined user experience across its Core Platform plus five Products (Marketing, Advertising, Research, Care, and Engagement) than the prior complicated user interface.”
Marketing Technology News: Shopbrain Harnesses AI to Predict the Best Time to Buy Online
Of the eight vendors evaluated in this Social Suites Wave publication, no other vendor scored higher than Sprinklr in all categories: current offering, strategy and market presence.
“Modern communication channels – from Instagram to Twitter – are creating a customer with increasingly high expectations for a brand’s customer service, advertising and engagement. To know customers and serve them on their terms, brands need a unified view of the customer, and a unified approach to managing customer interactions across the company,” said Grad Conn, Chief Experience & Marketing Officer, Sprinklr. “We believe that being named the only leader in Forrester’s first-ever Social Suites report is a testament to our unique ability to help large brands unify their social stack on one platform for one customer view. As Forrester’s report says, the depth and breadth of Sprinklr’s platform is unmatched. This is why brands with global, complex social needs continue to turn to Sprinklr to help them create memorable customer experiences.”
Marketing Technology News: Latest Rakuten Marketing Research Reveals Confidence in e-Commerce on the Rise Across APAC
