Consumer spend data expert analyzes shifts from pre-pandemic behavior, predicts upcoming patterns
Sensibill, the only customer data platform designed specifically for the financial services industry, shares this month’s Barcode Report on consumer spend related to panic-purchases, such as toilet paper and masks, leveraging customer spend data, including SKU-level data and transactions, to uncover the deepest and most relevant insights into consumer spending.
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Is the ‘panic-purchase’ mindset behind us? Check out the latest Barcode Report from @getsensibill to learn what recent consumer spend #data reveals.
The Barcode Report transforms customer spend data derived from financial documents into consumable and actionable insights that organizations can leverage to better understand their spending habits and behaviors. Sensibill has amassed a database of receipts and transactions from 220,000 merchants worldwide, including 96% of the top 100 in the U.S. Of these merchants, the company has extracted more than 6 million unique SKUs across 32 different countries, developing more than 6,000 unique product categories. In this report, Sensibill analyzed millions of receipts from U.S. and Canadian consumers to determine consumers’ behavior and habits as the world reopens.
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Key Highlights & Trends
- Consumer spend on toilet paper ranked No. 1 in predicting “panic-purchase” behavior when compared to other spend indicators.
- Online searches for toilet paper during the pandemic followed consumer spend in this category. Out of the 12 months analyzed, consumer spending trends influenced the following month’s online searches 75% of the time. An increase in average consumer spend on toilet paper was followed by a 6 to 7 fold increase in online searches.
- In September 2020, the average consumer spend on toilet paper increased by approximately 9%, which was then followed by an 80% increase in online searches in October 2020.
- Based on Sensibill’s prediction models, the average consumer spend on toilet paper is expected to decrease at an approximate monthly rate of 10% in the next quarter, while the average consumer spend on masks is expected to grow 110% over the next quarter.
This month’s findings support trends highlighted in last month’s Barcode Report, which indicated consumer spending is returning to normal.
Izabella Gabowicz, Chief Operating Officer at Sensibill, said, “Our deep analysis into everyday spending patterns, when layered against data from Google, reveals that consumers are no longer in ‘panic-purchase’ mode even as some regions impose new lockdown measures. It seems that consumers have now adjusted to a ‘new normal’ with respect to their spending decisions. Empowered with this knowledge, businesses can tailor their offerings and communications accordingly, tapping into consumer sentiment that is less emotion-driven than at earlier stages of the pandemic, and thereby come across as more relevant in their customer interactions. Showing your business to be in-tune with customers’ state of mind directly supports efforts to boost customer loyalty and retention.”
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