Qualtrics EmployeeXM named a Leader in Forrester report and receives a Differentiated rating across seven criteria
Qualtrics, the creator of the experience management category, announced that it has been named a leader in Forrester’s report – The Forrester New Wave: EX Management Platforms for Large Enterprises, Q1 2020. Qualtrics is the only Leader who received a Differentiated rating in seven of ten criteria.
Marketing Technology News: Over 50,000 Visitors Turn to Virtual Exhibition Platform
“Forrester’s recognition of employee experience management platforms as an emerging category comes at a critical time when companies across industries and regions are listening more intentionally and more often to their employees to help them navigate workplace, health, and economic changes,” said Jay Choi, EVP and GM of EmployeeXM, Qualtrics. “We’re delighted to be recognized by Forrester as a leader in Employee Experience Management as we invest aggressively to help companies transform daily listening into daily actions that unlock employee potential and improve wellbeing.”
Qualtrics EmployeeXM™ received the highest possible score for the following criteria:
- Vision
- Market approach
- Customization
- Recommendations and workflow
- Tooling and ease of use
- Validity and correlation
- Surveying methods
Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer
Forrester’s report noted that interviewed Qualtrics customers “praised [Qualtrics EmployeeXM] for its flexibility, integration capabilities, text analytics, and dashboards — and [the company] for its general willingness to partner with them along the way.”
Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders
