Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: Spotify, Hulu among leaders in August 2022
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the August 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate’s monthly PTI report provides a perspective regarding the quality of CTV and mobile apps that support programmatic advertising with rankings broken down by regions, countries, categories, and app stores. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
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Download Pixalate’s August 2022 Publisher Trust Index Reports for trend analysis in the CTV and Mobile app ecosystems. The top five rated apps across the Google, Apple, Roku and Amazon app stores in North America for August 2022 are:
- Grocery Shopping List Listonic
- Spotify: Music and Podcasts
- SoundHood – Music Discovery
- SLING: Live TV, Shows & Movies
- Kijiji: Buy and Sell Local
- Candy Crush Soda Saga
- Spotify: Music and Podcasts
- SLING: Live TV, Shows & Movies
- Tiki Solitaire TriPeaks
- Solitaire: Classic Card Games
- Hulu
- Sling TV
- CBS News
- Bloomberg: Business News
- Cooking Channel GO
- Hulu
- Frndly TV
- DIRECTV STREAM
- Sling TV
- Pluto TV – It’s Free TV
Pixalate analyzed the top five categories and found:
- Hulu topped the list for both Roku and Amazon Fire TV in the Movies & TV category.
- In News, CBS News was first for Roku, while CNN was first for Amazon Fire TV.
- In Sports, Watch TVG came in at No. 1 on Roku, while fuboTV led Amazon Fire TV.
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