Recognition awarded for the company’s work with King’s College Hospital NHS Foundation
PeopleScout won the highly competitive Employee Engagement award at the 2021 RAD Awards for its work with King’s College Hospital NHS Foundation Trust.
The judges described the campaign as “topical, timely, brave and rewarding.” The judges added that “everything was aligned for this project, and it’s a very well-deserved winner.”
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King’s College Hospital wanted to show appreciation to their staff in the aftermath of phase one of COVID-19 and looked to raise awareness of open positions to support the significant hiring needs related to the pandemic.
The PeopleScout team developed the “Big Thank You” campaign, which consisted of 300 pieces of “thank you” artwork constructed in 18 installations. Each piece of artwork featured a portrait photograph of an employee and a quote from a colleague describing the employee’s work and thanking them for what they had done. The campaign showcased 166 valued employees across a range of clinical and nonclinical roles.
Nicola Ranger, Chief Nurse & Executive Director of Midwifery said of the campaign: “The staff response to these images has been extraordinary and has created a real buy-in and the internal buzz that we were after. It has been fantastic and has gone way beyond my expectations. Thank you so much.”
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“We are honored to be recognized for this incredibly meaningful campaign,” said Andrew Wilkinson, Executive Leader, Group Managing Director – EMEA and APAC. “The pandemic has fundamentally changed the way we must approach recruitment marketing and employer branding. With this campaign, we had an opportunity to address recruiting issues by showcasing the power of team and recognizing how essential each individual’s effort is to ultimately delivering an exemplary experience during a challenging time.”
This recognition builds upon PeopleScout’s history of top award honors. In 2020, PeopleScout won four Recruitment Marketing Awards (RMAs), including Agency of the Year and Campaign of the Year. PeopleScout also won four 2020 RAD awards, including Work of the Year as well as in the Innovation, Use of Social and Out of Home Advertising categories.
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