OneTouchPoint’s acquisition of Bluewater adds a suite of digital marketing capabilities, amping up its ability to elevate brands, increase margins, and speed time-to-market with centralized management of customer engagement programs and brand materials in the franchise and multi-unit industries
OneTouchPoint, a leading managed marketing services company, has purchased Bluewater, a digital marketing services agency headquartered in Bloomington, Minn., accelerating its ability to offer seamless, online and offline brand and customer experience solutions.
“I’m thrilled to welcome the Bluewater team to the OneTouchPoint family,” said Dave Holland, CEO of OneTouchPoint. “The combination of our technology, commercial print production and managed services background in more traditional ‘offline’ marketing tactics with Bluewater’s online/digital capabilities and expertise in the franchise and multi-unit/multi-location market makes a compelling and differentiated end-to-end solution for the distributed marketing needs of the markets we serve.”
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Christine Kropp, Founder and COO, and Derek Kropp, CEO of Bluewater, have both joined the OneTouchPoint senior management team and report to Holland. They will lead the company’s Digital Marketing Services efforts.
“We are passionate about delivering proven, prescriptive digital marketing services for franchises and multi-unit organizations,” Christine Kropp said. “And we are thrilled to now be part of the OneTouchPoint team. Aligning ourselves with a leader of back-end technology-enabled marketing services like print, mail and fulfillment allows us to offer integrated end-to-end solutions across all marketing touchpoints.”
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“We are focused on delivering the highest level of products and services that in turn allow our customers to deliver the most creative and impactful brand experiences possible,” said Holland. “Strategic investments in technology and skills, like those of the Bluewater team, give us the opportunity to offer an unparalleled and streamlined approach for the traditional, digital, national and local needs of multi-unit organizations across multiple industries.”
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