Acquisition of Intellus Marketing Mail Division Assets Will Allow for Faster Speed to Market for Customers’ Direct Mail Campaigns
Nahan, a full-service, direct marketing and print solutions provider, announced it has acquired the mail division assets of Intellus Marketing. The purchase allows Nahan to strategically expand its geographic footprint and complement its existing Minnesota facility with enhanced printing, mailing, distribution, and logistics capabilities that enable faster speed to market.
“Direct mail is the fastest-growing segment of our business,” said CEO Mike Ertel. “The addition of an East Coast facility strengthens our already best-in-class platform with improved cycle time, which is integral to our end-to-end direct marketing solution.”
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“Direct mail is the fastest-growing segment of our business”
The dual facilities will also increase Nahan’s overall print and mailing capacity to support the growing needs of its expanding customer base. The former Intellus facility, located in Montgomeryville, Pa., is equipped with a high-speed direct mail production platform which enables high volume execution of direct mail campaigns.
With the direct mail industry facing headwinds due to supply chain issues and paper shortages, companies like Nahan have partnered with marketers to find creative solutions, such as redirecting marketing dollars toward trigger-based communications that are highly targeted, personalized, and timely.
“With the increased focus on triggered direct mail campaigns, marketers are seeking integrated solutions to increase agility, efficiency, and effectiveness,” said Mike Logar, Vice President of Sales and Marketing Services. “This acquisition puts us in a strong position to produce direct mail campaigns that will deliver high-performance results for our customers and drive business growth in a highly competitive market.”
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