Analyst report: MRP leads with broad engagement capabilities and global reach — and best suits large enterprises supporting independent business units or regions
MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.
In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or regions. Elaborating on MRP’s position as a leader, Forrester noted that “MRP excels at mature, omnichannel ABM programs that require global data capabilities and multitenant deployments for consistent ABM strategies across many regions.”
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“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams and lines of business”
MRP was the only vendor in the evaluation to receive the highest rating, differentiated, in both the engagement channels and performance assessment criteria. Forrester also found that “MRP offers the most native and integrated engagement channels of any vendor in this evaluation” and “unique attribution capabilities that can connect individual channels to the ABM-influenced pipeline.”
“Enterprise marketers, unlike their mid-market counterparts, face the unique challenge of engaging and influencing buyers across multiple geographies, teams and lines of business,” said Mark Ogne, CMO of MRP. “With this report, we believe Forrester has recognized that MRP is on a totally different level when it comes to serving complex, global enterprises. This is why 19 of the top 20 technology companies rely on MRP to drive unparalleled ABM performance and revenue impact.”
Enterprise marketers leveraging the MRP Prelytix platform are able to orchestrate and deliver meaningful, personalized buying journeys in real time across multiple channels, geographies, and languages. MRP clients interviewed by Forrester praised the platform’s “multitenant capabilities, quality of insights, reporting, and global support.” Reference customers stated that MRP “make(s) it easy to use across a myriad of channels online and offline,” and “has amazing global reach and customer support.”
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