Mediaocean, the mission-critical platform for omnichannel advertising, announced that it has acquired Drishyam AI, a software company that automates the process of identifying the content of ads, interpreting their meaning, and optimizing them at scale. Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
“We are thrilled for Drishyam’s capabilities and team to become part of Mediaocean as we accelerate our efforts to automate data-driven activation,” said John Nardone, President of Mediaocean. ”Flashtalking by Mediaocean remains the go-to creative personalization solution for the industry, and this acquisition enables us to further enhance our tools for automation and optimization.”
Marketing Technology News: Portada And Comscore Publish Their Report “E-commerce Marketing In Latin America: Data And Lessons…
Prior to the acquisition, Drishyam AI was integrated into the Flashtalking by Mediaocean products. Now, with the companies combined, additional AI and NLP enhancements will be swiftly added to the offering including best-in-class automatic content classification and optimization. Specifically, brands and their agency partners will be able to:
- Use AI-enabled product identification in customer support and sales processes.
- Increase ad performance and insights by automatically extracting objects and attributes from ad media for AI and human analysis, as well as meaning and sentiment from ad copy.
- Automate identification of creative elements in digital and video ads.
- Benefit from the creative knowledge that can be mined from and deployed to any ad channel over the course of a campaign, including converged TV/video, social, and display.
“As marketers evolve their understanding of all that AI can do, we are excited to bring our unique data science capabilities to bear for Flashtalking by Mediaocean,” said Satish Mandalika, Drishyam AI CEO. “The ability to classify and interpret ad content paired with the systems for optimization at scale is going to unlock even greater possibilities for the omnichannel advertising clients we now share.”
Mediaocean serves as an independent, media-neutral player in the ad tech ecosystem, providing control and trust for brands, agencies, media suppliers, technology partners, and data providers. Mediaocean was recently recognized by the 2022 Gartner® Peer Insights™ ‘Voice of the Customer’’ Ad Tech report with the Customers Choice distinction, and ranks as a G2 Social Media Advertising Leader for the spring of 2022.
Marketing Technology News: MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely
