Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend
Accelerize and its digital marketing software division CAKE announced that Journey by CAKE, the company’s SaaS solution for analyzing the customer journey, is being leveraged by a leading brand to direct its ad spend for increased sales. With Journey, the online retailer gains an end-to-end, accurate and detailed view of a customer’s path to conversions across multiple channels and devices. This marketing intelligence ensures that the brand’s efforts are delivering maximum return on advertising spend (ROAS).
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Accelerize and its digital marketing software division CAKE announced that Journey by CAKE, the company’s SaaS solution for analyzing the customer journey, is being leveraged by a leading brand to direct its ad spend for increased sales. With Journey, the online retailer gains an end-to-end, accurate and detailed view of a customer’s path to conversions across multiple channels and devices. This marketing intelligence ensures that the brand’s efforts are delivering maximum return on advertising spend (ROAS).
The online brand required a technology solution that could identify which campaigns were performing well, and to analyze which channels and sources are most likely to reach its consumers in the market. The company selected Journey because the platform delivers real-time analytics and multi-touch attribution. With Journey, the retailer can capture detailed insights about how its digital campaigns are performing across a wide range of online and offline channels including search (paid, organic), email, social (paid, organic), affiliate, direct, referral, TV and radio. Additionally, the online brand leverages CAKE’s connectors with Google and Bing to seamlessly integrate and collect customer journey data.
Many marketers are investing more in their marketing technology stacks to better understand the customer journey, increase conversion rates and drive revenue growth. According to a survey sited in MarTech Today, 80 percent of marketing executives introduced at least one to five new technologies in 2017 and that momentum will continue. In 2018, nearly 70 percent of marketing executives plan to spend more on marketing technology.
“In the past, companies only had access to a limited view of visitors’ actions, one which started once consumers landed on their web sites,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Now with Journey, it’s possible for brands to gain more clarity into the end-to-end customer journey which encompasses a consumer’s very first interaction with a marketing message, to a purchase. We’re excited to continue partnering with brands and delivering them the marketing intelligence and competitive advantage of complete views of the customer journey for the strongest ROAS.”
The online brand required a technology solution that could identify which campaigns were performing well, and to analyze which channels and sources are most likely to reach its consumers in the market. The company selected Journey because the platform delivers real-time analytics and multi-touch attribution. With Journey, the retailer can capture detailed insights about how its digital campaigns are performing across a wide range of online and offline channels including search (paid, organic), email, social (paid, organic), affiliate, direct, referral, TV and radio. Additionally, the online brand leverages CAKE’s connectors with Google and Bing to seamlessly integrate and collect customer journey data.
Many marketers are investing more in their marketing technology stacks to better understand the customer journey, increase conversion rates and drive revenue growth. According to a survey sited in MarTech Today, 80 percent of marketing executives introduced at least one to five new technologies in 2017 and that momentum will continue. In 2018, nearly 70 percent of marketing executives plan to spend more on marketing technology.
“In the past, companies only had access to a limited view of visitors’ actions, one which started once consumers landed on their web sites,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Now with Journey, it’s possible for brands to gain more clarity into the end-to-end customer journey which encompasses a consumer’s very first interaction with a marketing message, to a purchase. We’re excited to continue partnering with brands and delivering them the marketing intelligence and competitive advantage of complete views of the customer journey for the strongest ROAS.”
