At its 6th annual conference, Invoca announced three new solutions that extend its AI-powered conversation intelligence platform beyond the marketing organization to also serve sales, eCommerce, and customer experience teams. The new solutions will allow all revenue teams at business-to-consumer (B2C) brands to create better buying experiences, drive more leads, and increase revenue. By helping brands understand conversation data and activate it across their technology stack, Invoca’s Active Conversation Intelligence platform enables businesses to enhance every digital touchpoint and human interaction.
Marketing Technology News: Marketing Industry Veteran Jeff Stelmach Joins Stadiumred Group as President
The expansion of Invoca’s solution comes at a time when consumer needs, behaviors, and motivations are changing at breakneck speed. McKinsey found 77% of Americans are trying new shopping methods, brands, and channels, with the intention of sticking with them for the long-term.
“A critical part of adapting to changing consumer behavior is knowing consumers at a deeper level, far beyond what can be achieved through analyzing website visits, email open rates, and ad clicks. Conversations represent a moment of truth to uncover motivations, concerns, and preferences,” said Gregg Johnson, Invoca CEO. “Invoca’s Active Conversation Intelligence platform helps businesses tap into the power of conversations across the entire buyer experience to deliver superior experiences that drive revenue.”
Marketing Technology News: Freshworks Appoints Jose Morales as Chief Revenue Officer
Invoca’s platform includes four solutions built for revenue teams at B2C companies:
- Invoca for eCommerce: Improve digital conversion rates by understanding why and when consumers reach out for buying assistance. This solution is available immediately.
- Invoca for Customer Experience: Deliver exceptional customer experiences and boost revenue with visibility and insight into the digital-to-conversation customer journey. This solution is available immediately.
- Invoca for Sales: Analyze customer conversations and enable remote agent coaching and feedback to improve close rates and make the most out of every sales opportunity. Availability: Now enrolling for beta.
- Invoca for Marketing: Connect every consumer conversation to the digital journey to optimize campaigns, personalize digital touchpoints, and maximize revenue. This solution is available immediately.
“Creating a deep partnership between our marketing and sales teams has been instrumental in driving revenue growth for Windstream. Invoca’s conversation intelligence enables us to identify and send higher quality leads to our sales team, reduce transfer rates in our contact center, and create a better customer experience,” said Lorenzo Clark, VP of National Sales at Windstream. “Through close alignment and full visibility into how our marketing efforts are driving purchases, we have been able to maximize performance and optimize spend, leading us to achieve 150% of our 2020 revenue goal.”
Active Conversation Intelligence
Brands can activate Invoca conversation intelligence through over 40 integrations, including Google, Facebook, Adobe, Five9, Salesforce, Tealium, Criteo, and FullStory, which are available on the Invoca Exchange, also announced today. The Invoca Exchange provides a simple, centralized hub for marketing, eCommerce, sales, and customer experience teams to explore Invoca’s extensive third-party apps, discover new and popular apps, and learn about Invoca partnerships.
“There’s still a huge disconnect in most businesses between what marketing knows about customers and the insights generated in the contact center. The result is disjointed experiences for customers and missed opportunities for businesses,” said Nicole France, VP and Principal Analyst at Constellation Research. “The ability to accurately identify customer needs and priorities—from their own words—and apply them across teams presents a huge opportunity. Conversation intelligence provides a critical tool to improve customer experience and drive business results.”
Marketing Technology News: Invoca Launches Invoca Exchange
