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The Institute for Jewish Policy Research Selects Confirmit to Build Unique New Panel

New panel will uncover insights into Jewish life in the UK

Confirmit has announced that JPR, the Institute for Jewish Policy Research, has selected Confirmit as its partner to create a new UK-wide panel. The panel will capture the experiences and opinions of people from all denominations of Judaism and from those who are not affiliated. It will be the first of its kind at this scale in the world.

JPR is the leading research institute in Europe specialising in analysing the state and position of the contemporary Jewish communities in the UK and across the continent.

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Dr Jonathan Boyd, Executive Director of JPR, explained: “Capturing the views of European Jewish populations is a challenge, because, like many other ethnic and religious minorities, they are small, geographically concentrated in particular areas and difficult to both define and reach. Building a panel is a way to overcome some of these difficulties; our aim is to create and manage a highly engaged panel of at least 5000 people across the UK to help provide insight that will reveal the attitudes of a wide range of Jewish people and will help Jewish organisations plan more efficiently and effectively for the future.”

The non-profit organisation will use the Confirmit Horizons platform to create and deploy surveys, set up and manage the new panel, and analyse the views they gather to deliver insights that will help drive decision-making.

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“The thing that really struck us about working with Confirmit was the people,” added Dr Boyd. “In the process of seeking out the right solution for us, it became clear that not only was Confirmit Horizons the best software for us to use but that Confirmit would be more to us than just a vendor. We are looking forward to working with the Confirmit team, and to using the insights we gather to better understand the experiences of Jewish people in modern Britain.”

Tim Hannington, Chief Revenue Officer at Confirmit added: “We’re delighted to be supporting JPR in their vital research into Jewish communities. Now, more than ever, it is important for all communities to have their voices heard, and we look forward to working closely with the JPR team as they work to build this unique panel of views and experiences.”

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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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