InMoment, the leading provider of Experience Improvement (XI), was selected by American fast-casual pizza franchise Your Pie to help achieve its goal of keeping customer experience improvement at the forefront of its growth efforts. The company will use InMoment to prioritize feedback and experience data to drive continual innovation, better employee service delivery, and more modern and digital-based customer experiences.
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Fast-growth Your Pie had been using more traditional mystery shopping to pinpoint transactional areas for improvement, but now will utilize InMoment’s hyper-modern XI Platform combined with real-time customer data and feedback collection to capture customer sentiment and emotion. This data will reveal important ‘moments that matter’ for Your Pie customers, and help develop and prioritize recommendations for corporate leadership, frontline staff, and franchise owners.
“Our primary goal is to provide the very best guest experience possible on every visit,” said Lisa Dimson, Your Pie Chief Marketing Officer. “Whether it’s dine-in, curbside pickup, delivery, or digital experiences with Your Pie, we believe a strategic differentiator is our focus on continual experience improvement paired with high-quality ingredients and innovative menu choices.”
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Your Pie is known for cutting edge quarterly specials that create new menu experiences for its customers. These include capitalizing on unique ingredients to offer seasonal favorites like Hot Honey Pepperoni Pizza, Chicken Al Pastor Pizza, and Peach Prosciutto Pie.
“With the tens of thousands of guests regularly having an experience with Your Pie, they have a lot of great data,” said Erich Dietz, InMoment retail business unit leader. “Your Pie’s guest experience program is designed to prioritize customer feedback and drive immediate action to employees, improving experiences quickly across all of their locations.”
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