New Patent-Pending Model Demonstrates that Leading Brands are Leaving Billions in Revenue on the Table
Gongos, Inc. a consultative agency focused on operationalizing customer
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As demonstrated through a quantifiable link between Customer Performance I
The Value Exchange Model leverages a set of 14 universal CPIs to calculate their relationship to revenue growth as illustrated by a brand’s Vex Curve™. The curve represents gains and losses that can be realized in Customer Lifetime Value based on performance across CPIs. The CPIs, which embody customers’ functional, emotional, and social goals, were vetted by Gongos in 2020 validation research that also predicted Customer Lifetime Value at a 90%+ accuracy rate.
“The Value Exchange Model provides executives with the confidence to quite literally link their performance on customer
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“Companies have long relied on customer-oriented Key Performance Indicators (
Upon subscribing to the Vex suite of services, decision makers will receive a custom analyzed brand report and gain access to the brand-level data from the 154 companies within the syndicate.
The Vex services include dedicated hours of analytics and advisory services to further help companies identify customer-centered strategies to drive quantifiable growth through increased customer
The 2021 syndicate comprises brands across five categories: digital services, direct-to-consumer, eCommerce, sharing economy, and top-performing B2C brands
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