As Mobile Shoppers Still Suffer from Poor Experiences, the Strategic Alliance Will Close Engagement Gaps in Unified Digital Commerce
Episerver, the company transforming digital experiences, has announced a strategic partnership with Branding Brand, a mobile commerce and engagement platform designed to connect more channels, vendors and customers. The partnership will extend progressive web app (PWA), native app and store technology support to Episerver retail customers while enabling deeper personalized experiences for Branding Brand’s portfolio of enterprise clients.
Episerver data from nearly a quarter billion retail sessions shows that desktop conversions are outpacing sales made on smartphones, despite the majority of traffic coming from these devices (and for some time). If enterprise retailers continue to lag in mobile conversions, digital-first brands could take the lion’s share of sales by offering seamless experiences across all touchpoints. Episerver’s sample data further indicates, for example, that website visitors coming from organic search have the lowest bounce rate across referral sources – proving the search engines’ de-ranking of non-mobile friendly sites may be helping improve mobile-to-mobile experiences.
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“Retailers need to support that level of ease, everywhere — whether it’s an app to an appliance, store to site or any other touchpoint combination consumers wish to interact with — retailers must be more agile in their approach to building experiences that cross channels,” said James Norwood, Executive Vice President, Strategy and Chief of Staff at Episerver. “Branding Brand has made a name for itself supporting some of the world’s biggest brands to do just that, by using mobile as the digital thread to connect in-store and online worlds. Episerver’s proven personalization capabilities will tie those connections together by presenting the experiences that matter most to individual consumers in a particular moment, on whatever device they choose.”
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Branding Brand delivers those intuitive mobile-first experiences that Episerver customers like Calvin Klein and Arcadia Group (parent company of Topshop) already benefit from, connected to AI-based personalization for improved business outcomes. The newly formed partnership between Episerver and Branding Brand will allow more retailers to easily create modern commerce scenarios that start on mobile and extend to any touchpoint a shopper wishes to interact with.
“While customers have already outpaced retailers when it comes to their use of technology-driven experiences, Episerver has developed an incredible market reputation for helping retailers create standout experiences that consumers crave,” said Christopher Mason, CEO and Co-Founder of Branding Brand. “Our shared customers are already benefiting from personalized mobile experiences, and this partnership will help align our tech in ways that may not be common commerce scenarios today – like voice-activated shopping – but will be tomorrow.”
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