Platform Enables Athletes And Artists To Take Control Of Their Brand, Value and Revenue With Direct Access To Fans; Already Used By A Deep Bench Of Top Athletes
Immutable X, an industry-leading NFT minting and trading platform and the world’s first Layer 2 rapid-scaling solution on Ethereum, announced a partnership with Personal Corner, a platform that enables fans to purchase NFTs directly from star athletes and artists. Immutable’s fast, gas-free and carbon neutral platform will power the Personal Corner marketplace to enable athletes to leverage web3 and increase revenue by selling NFTs in a direct-to-consumer model.
Founded in 2016 by NFL star Dez Bryant, Personal Corner was built by athletes for athletes, and offers a gamified experience that up-levels NFTs based on athlete’s real-time game stats. The platform boasts a deep bench of sports stars that include Trevon Diggs, Von Miller, Maxx Crosby, Marquise “Hollywood” Brown, Matthew Judon, Justin Jefferson, Deandre Hopkins, Darius Slay, Marlon Humphrey, Joe Haden, Ahmad “Sauce” Gardner and more, in addition to numerous NCAA stars.
Marketing Technology News: “Atomic Habits” Author James Clear to Ignite Attendees at Zapier’s Annual…
Using Personal Corner, sports fans, NFT enthusiasts, sports gaming fans and fantasy sports players will have direct access to digital and physical items, including memorabilia, IRL experiences, merchandise and more, delivered from their favorite athletes. At the same time, Personal Corner delivers its athletes and artists educational resources to help them best manage their brands and optimize the financial opportunities available to them.
“Personal Corner aims to be the go-to source for athletes and artists in web 3 who want to manage their personal brands and fully capitalize on the value of their content,” said Dez Bryant. “For too long, the balance of power and significant revenue opportunity has been with social media platforms that capitalize on the value of athletes, artists and other content providers. This changes today thanks to our partnership with Immutable, and our ability to leverage its innovative, industry-leading platform that helps forge direct-to-fan relationships.”
Marketing Technology News: MarTech Interview With Adriana Gil Miner, CMO at Iterable
“Immutable is hyper-focused on bringing millions of consumers to web3, and we’re excited that our new partnership will empower Personal Corner to onboard the next million sports and entertainment fans,” said Robbie Ferguson, Co-Founder of Immutable. “We look forward to offering sports fans a seamless end-to-end NFT experience, enabling them to easily create wallets, purchase NFTs and trade gas-free on the Personal Corner marketplace.”
Immutable is the fastest Australian company to reach unicorn status — earlier this year, Immutable announced a $200 million series C fundraising round led by Temasek, and included Tencent and Animoca Brands. The company is valued at $2.5 billion and plans to use the funds to help drive its global expansion.
