In addition to overseeing all financial activities for the company, Bennfors will lead Astute’s growth initiatives and post-acquisition integration efforts
Astute, Inc. (“Astute”), a leading customer engagement platform, today announced the appointment of Peter Bennfors as Chief Financial Officer.
Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future
“When you consider Astute’s 25-year history delivering customer engagement solutions — add to that all the new acquisitions, awards and innovation happening right now within the company — this is a very exciting time to join the team”
With nearly 30 years of experience leading finance teams, Bennfors will oversee Astute’s post-acquisition integration efforts and drive the company’s growth initiatives. As CFO, he will be responsible for all financial operations of the company, effective immediately.
“Peter brings a strong track record of driving growth and delivering results and we’re very excited to have him on board,” said Mark Zablan, CEO of Astute. “As we continue to invest in scaling our business, Peter’s extensive financial experience, operational discipline and growth mindset make him the ideal choice to drive Astute’s continued momentum.”
Prior to joining Astute, Bennfors served as CFO for Sparta Systems. He also served in financial leadership roles at Misys as well as with a number of private-equity backed companies, such as Rogue Wave, Asset Control, and SRSsoft.
“When you consider Astute’s 25-year history delivering customer engagement solutions — add to that all the new acquisitions, awards and innovation happening right now within the company — this is a very exciting time to join the team,” said Bennfors. “I look forward to helping Astute transform this market and deliver even greater value to our customers.”
Bennfors’ appointment as CFO marks the third C-level executive named to Astute’s leadership team this year. In January, the company named Zarnaz Arlia as Chief Marketing Officer and Shellie Vornhagen as Chief Customer Experience Officer. All three will report to Astute CEO Mark Zablan.
Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities
