Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences
Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products.
“While there are numerous email solutions available, most fall short in leveraging product behavior for campaigns. The addition of email capabilities brings exciting new customer marketing and engagement capabilities to the Aptrinsic platform,” said Nigel Pegg, VP of Product at GuideSpark.
Also Read: Aptrinsic Expands Its Product Experience Platform to Orchestrate Account-Based Engagements
Now, with email engagements, Software-as-a-Service (SaaS) product and install-base teams can create custom emails based on a user’s role, account, industry or any other product data captured by Aptrinsic. These emails can be used to initially onboard customers, resurrect inactive customers, or, promote internal events, training and webinars.
“Coming from Marketo we know how to do email and our product was designed from the beginning to deliver both real-time and batch capabilities on a single platform. Being able to engage prospects and customers with more relevant emails based on their product behavior is paramount to driving increased adoption and retention,” said Nick Bonfiglio, CEO and Co-Founder of Aptrinsic.
Also Read: Interview with Nick Bonfiglio, CEO and Founder at Aptrinsic
As SaaS companies onboard users from sign-ups to premium accounts, Aptrinsic enables them to deliver personalized email messages, along with rich, in-product content messages and guides.
With Aptrinsic email engagements, product teams can:
- Orchestrate more tailored onboarding experiences for initial sign-ups, as well as newly added users.
- Resurrect users who have not logged-in a predefined time or completed their initial setup steps, but have become inactive.
- Deliver more targeted event, training and webinar promotions based on customer segments such as geolocation, industry size, and vertical.
Mickey Alon, Chief Product Officer and Co-Founder of Aptrinsic, added, “Our platform empowers companies to deliver personalized customer experiences driven by product usage and CRM data. Adding support for email to our real-time, in-app platform messaging capabilities empowers product leaders and growth managers to fully own the customer experience across channels. SaaS companies can now communicate with their customers using personalized emails to help get them started, stay abreast of important events and keep them engaged with their products.”
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