Ansira Partners, Inc. , an independent global marketing technology and services firm, announced the creation of three business units in response to the rapidly growing demand for digital readiness in the marketplace and to further hone its specializations, to best serve the needs of its world-class roster of clients. The company, which has more than $200 million in revenue, has organized into Ansira Digital, Ansira Channel, and Sincro, the company’s most recent acquisition which is a highly specialized local marketing provider in the auto vertical.
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Improving the customer experience remains among the highest priorities for global CMOs, and Ansira’s client-centric shift uniquely positions the company to deliver digital, channel, and hyper-local marketing solutions to meet clients where they are on their customer experience journey. The refinement of the company structure allows it to adapt and modernize at speed with specialized solutions that help brands attract, interact, and transact with customers, driving home that important last mile of marketing to ensure seamless experiences at the brand level and at the local level. It has more than 100 clients that span multiple verticals, which allows for a distinct perspective, contributes to the company’s strategic responses to complex client challenges, and was one of the motivating forces behind the company’s shift to the business unit construct.
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“The landscape of our industry and the demands on our clients are rapidly changing, and, as a company that serves as a critical business partner to brands that span almost all verticals, we must continuously focus on refining our business to ensure that we are best positioned to provide support and guidance for our clients,” Jay Dettling, CEO of Ansira said. “COVID-19 has accelerated digital adoption, and brands are looking for advanced solutions to help them drive growth through customer experience transformations, acceleration of online commerce, and the ability to leverage their channel partners and distributed sales teams. By organizing our company into Ansira Digital, Ansira Channel, and Sincro, Ansira is more agile, has the capability to innovate faster, and to provide deeper expertise in these mission-critical areas.”
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