Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth
Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add a personal video from Vidyard directly within the Alyce gifting flow, helping sales reps create deeper, more personal bonds and connections with prospects and customers.
Vidyard for Alyce pairs personal video with personal gifting to enable sales representatives, BDRs, and customer service managers with the most effective way to build stronger rapport, earn greater trust, start more conversations, accelerate the sales pipeline, and advance deeper relationships.
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“The team at Vidyard gets it. Not only with their strong, versatile online video platform but the very nature of how they’ve helped transform the market, promoting one-to-one authentic personal engagement moments that’s helped fuel their customer’s success,” said Greg Segall, CEO of Alyce. “The Personal Experience approach has a multitude of amazing use-cases to strengthen and enhance building personal bonds, professional relationships to help grow business – and integrating Vidyard personal video into Alyce platform itself to deliver face-to-face PX moments is a game-changer.”
The partnership will allow all Alyce customers who leverage a Vidyard Enterprise account to take a video from their Vidyard library, or record a new personal video, to add to the Alyce gift landing page as part of the Alyce email invitation, in order to provide a more personal interaction, that increases engagement rates, and strengthen bonds with prospects and customers.
“We believe that taking a personal approach in our sales process is valuable to winning over prospects and creating lasting relationships,” said Ryan Lundberg, Sales Development Manager at Procore. “Using the Alyce and Vidyard integration to combine personal video with personal gifting is easy and makes an impact, helping us deliver even more personal experiences to our buyers.”
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When looking to break into a new account, expand your footprint within an existing client or just surprise and delight customers – it can be challenging to express your authentic self or your full story within just a few words. Use personal video to add more context along with a personal gift that shows you did your research to start the conversation.
“Our integration with Alyce provides customers with the ultimate way to deliver end-to-end personal experiences to prospects and customers by pairing personal video and personal gifting in one platform,” said Tyler Lessard, VP of Marketing at Vidyard. “This partnership strengthens the movement around being personal in marketing and sales, which we and our customers embrace to build rapport and trust through the more engaging combined experience.”
Vidyard for Alyce enables mutual customers to:
- Add a Personal Vidyard Video to Alyce Email Invitations: Feature a thumbnail of your Vidyard video in your Alyce email invitation to put a face to the name, and up your ability to be personal even more. When recipients click the thumbnail, they get taken to their gift landing page that features the video.
- Feature Vidyard Videos on Alyce Gift Landing Pages: Add more context with a personal touch, by adding a Vidyard video to your gift landing page alongside your personal gift selection to provide a more personal and engaging interaction for your prospect or customer.
- Provide Campaign-Based Video for Your Team to Leverage While Gifting: For times when marketers want to control the message, add Vidyard videos from your video library to Alyce campaigns so that all your recipients get the relevant and on-brand content you want them to get.
Since its inception, Alyce has been focused on creating real personal experience moments that help businesses grow with the only platform that gives sales, marketing, and customer teams the ability to create individual personal gifts at scale.
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Fully focusing on the recipient and customers’ interests, rather than sending everyone the same generic item, Alyce bridges the physical and digital marketing worlds to help companies create breakthrough connections engaging people on their own terms. Providing the power of choice, recipients can select the personal gift recommended, pick something else from the Alyce gift marketplace, or even choose to donate the value of a gift to a charity of their interest.
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