Content forms the backbone of all the digital marketing efforts undertaken by marketers. In fact, as per recent reports, 60% of marketers create at least one content piece every day. The reason behind all this effort? Well, if you go by experts, content marketing leaders experience at least 7.8x growth in unique website visitors (Year-On-Year) compared to others. But creating unique content for websites, blogs, articles, social media posts, or any other digital marketing channel is not easy. After the initial push, most digital marketers start facing ‘writer’s block, where they struggle to create unique content regularly.
Thanks to technology, this problem faced by ‘creative geniuses’ could soon be a thing of the past. Artificial Intelligence (AI) has infiltrated the field of content creation as well, and the latest AI tools are augmenting the content output of marketers. Moreover, these AI tools are helping marketers ensure that the content produced is up to the mark in terms of quality and reader-friendliness.
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Top AI Platforms for content creation
AI content creation involves a range of tools to produce different types of content pieces in a quick time. Whether it be blog posts, articles, landing pages, emails, or social media copies, AI tools are making serious inroads. Many AI tools can create audio and video content as well. Here are some of the top AI platforms for content creation: –
1. Jasper: –
Jasper is one of the leading AI content creation platforms equipped with various templates. Marketers can create product descriptions, blog posts, emails, video scripts, and a range of content pieces with just a few simple clicks. For bulk content requirements, Jasper comes with the Boss Mode feature that produces content 5x faster than other tools.
2. Surfer: –
Surfer is one of the leading AI platforms, especially for marketers who want to create SEO friendly content pieces like articles, blog posts, product descriptions, and others. Surfer offers ready assistance to content writers while writing in terms of keyword density and content quality to ensure better rankings for the website.
3. Grammarly: –
Grammarly is one of the most popular tools used across industries for the creation of engaging and reader-friendly content. It uses AI technology to ensure better sentence structure and eliminates grammatical errors to ensure readers find your content engaging.
4. Synthesia: –
Synthesia is one of the foremost tools used by marketers for the creation of video content in bulk. With the rising popularity of video content, marketers are readily availing of the features of Synthesia. It employs AI to create an Avatar-based video or a voice-over for an already-written script.
What does the future look like?
While AI content creation tools are quickly gaining popularity, they simply cannot replace humans. Most content pieces would require human interaction at various levels to make them more reader-friendly, as the content is meant for humans. Certain human imperfections are necessary to make the content reader-friendly, as content created by certain AI content creation tools is generally monotonous and unidimensional
So, the future of AI content creation is not about who will survive, AI or humans, but rather how these two will collaborate. Content writers will use AI writing tools to create ideas at scale and then use their emotions and creativity to create the best content. This bodes well for digital marketing teams as they will have access to superior quality content produced at scale.
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Brands using AI for content creation
Artificial intelligence has been around for quite some time and has become an integral part of the digital marketing efforts of various leading brands. Some of the best brands using AI in their content marketing efforts are: –
1. LA Times: –
LA Times is one of the leading publications in the USA that uses AI tools to handle most of their fact-based news articles. This has freed the writing staff from other tasks.
2. Orlando Magic: –
The NBA team uses AI tools to create personalized emails and in-app messages for fans and ticketholders.
3. DigitalSTORM: –
Used AI tools to deliver authentic and on-demand status reports and customer service messages through email.
It is safe to assume that AI content creation tools will mainly focus on assisting content writers in getting over writer’s block and developing content ideas that are in sync with specific requirements. AI content creation tools will continue to evolve alongside human writers, and there will be a balance between the two where humans will control the process, and AI assistants will help them do so.
