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Verint Named Winner in Coveted CRM Watchlist for the Third Year Running

Company Recognized for Market and Sustainable Impact in Customer Engagement Industry

Verint Systems Inc, The Customer Engagement Company, announced that it has been named a winner in the 2020 CRM Watchlist, an annual evaluation conducted by Paul Greenberg, President of the 56 Group, LLC and author of The Commonwealth of Self Interest: Business Success Through Customer Engagement.

“It gives us and the market at-large the opportunity to step back and take an honest look at vision, culture, and ecosystem from a leadership perspective. We look ahead to future improvements for the benefit of our customers and partners.”

 

The CRM Watchlist recognizes companies that not only had the most impact in the customer-facing technology world in the past year, but also are likely to maintain that impact for the next few years. Out of 66 submissions, Verint was one of 13 companies placed on the Watchlist, now in its 15th year. Verint was also recognized for “overall best submission.”

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Greenberg refines his evaluation criteria slightly each year to accommodate market, technology and cultural shifts in the enterprise. This year’s focus was on a company’s ability to earn trust among and deliver value to its customers. He also noted that “the company has to be well-rounded: it has financial stability, solid management, excellent products and services, superb culture, and a strong partner ecosystem to help sustain its efforts. It has to have a clear vision and mission and also clear-cut strategies for outreach.”

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“We are honored to be named among those on the Watchlist for the third time,” says Nancy Treaster, SVP and general manager, strategic operations, Verint. “It gives us and the market at-large the opportunity to step back and take an honest look at vision, culture, and ecosystem from a leadership perspective. We look ahead to future improvements for the benefit of our customers and partners.”

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MTS Staff Writer
MTS Staff Writerhttps://martechseries.com/
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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