Salesforce Is on Victory Road with Its Trend in Acquiring Corporations and Enlarging Their Realm — Since 2014! Now, a Start-Up Formed in 2010 Is Being Vetted to Give the Behemoth Some Serious Competition
The journey of Salesforce’s rise and rise to bypass corporate juggernauts such as Microsoft and Oracle has been phenomenal. The company is the undisputed leader when it comes to CRM capabilities, with thousands of clients in diverse geographies. The company continues optimizing their platform throughout this journey by buying-out high valued technological enterprises. MarTech Series happened to cover these stepping stones in Salesforce’s evolution. Here is a quick round-up of Salesforce’s critical acquisitions in 2018:
March 2018
Salesforce Acquires B2B Commerce Platform CloudCraze
The Acquisition of Cloudcraze Enabled Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce
May 2018
Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation
Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion in May 2018
July 2018
For a Reported $800 Million, Salesforce Acquires Datorama
Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence, and Analytics Platform, Boosted Salesforce’s Marketing Cloud
October 2018
Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel
Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Leveraged Rebel’s Technological Capabilities so That Its Customers Could Do a Lot More with Promotional Emails
These four acquisitions alone amount to billions of dollars ascertaining the dominance of Salesforce in the Marketing Technology sphere. If the predictions are right, Pipedrive will steadily emerge as the dark horse that will be catching Salesforce’s attention as a potential competitor. The company started in 2010 from a garage and now bankrolls $80 million in funding along with having a whopping 75,000 customers in 175 countries.
One of the biggest stand-out qualities about Pipedrive’s CRM is perhaps the fact that it is made by salespeople for the selling community. The platform offers multitudes of simple options for sellers to go about their daily activities in order to help them focus on core selling. Pipedrive’s CRM offers brilliant visuals, seamless dashboards and allows sellers the access to sales pipelines like never before. The company’s website itself is rich with several sales tips, templates, reports, etc. Hence Pipedrive is attempting to make an all-in-one package solution that encapsulates and simplifies the entire scope of what sellers do.
However, Pipedrive has a lot of ground to cover. Salesforce is a two-decade-old company with annual revenues skyrocketing to almost $10 billion dollars.
