Revenue Lifecycle Management solutions leader adds experienced marketing executive to help accelerate growth, awareness, and expansion
Conga, a global leader in Revenue Lifecycle Management solutions, today announced the appointment of Andrew Bennett as Chief Marketing Officer. In this role, Bennett will draw on his marketing expertise and product led-growth experience to lead Conga’s global brand and marketing strategy to drive marketing effectiveness and demand for Conga’s products and offerings.
Prior to Conga, Bennett served in various roles at enterprise work management platform Smartsheet, building their digital marketing and demand generation function and then leading commercial sales before becoming CMO. As CMO of Smartsheet, he led the company’s brand, demand generation, product marketing and digital marketing teams through the company’s growth to over $1B in Annual Recurring Revenue. Before joining Smartsheet, Bennett was Vice President of Professional Services, Americas at Onyx Software Corporation. A successful entrepreneur, he also founded and served as president of Deneki Outdoors, an outdoor recreation brand, where he developed a passion for inbound marketing.
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“Andrew will bring new energy to the Conga brand by leveraging the company’s history of innovation and powerful products to continue building on customer trust,” said Noel Goggin, Chief Executive Officer and Culture Leader at Conga. “Searching for a new marketing leader, we wanted a proven executive with hands-on experience scaling an enterprise software company who also fits with the Conga Way and has a passion for collaboration. Andrew checked all the boxes and more, and we’re thrilled to have him join our executive team to continue elevating Conga’s position as an industry leader.”
Bennett thrives on understanding both the art and science of effective and impactful marketing strategies for companies to build awareness and engagement, identify new audiences, and drive customer growth. In his new role, Bennett will spearhead driving awareness of Conga’s leadership of the Revenue Lifecycle Management category and its tremendous value add for enterprises, while overseeing the planning and execution of the company’s marketing and demand generation initiatives to meet sales objectives.
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“Conga is a true trailblazer in its industry that’s committed to driving innovation and customer satisfaction for global organizations, and I’m thrilled to work with this talented team at such an exciting stage in the company’s growth,” said Bennett. “I look forward to helping Conga expand our market footprint and accelerate customer adoption of our solutions as we continue to revolutionize the revenue lifecycle management experience.”
