Cloudinary, the media experience platform for many of the world’s top brands, has been named to the Constellation ShortList for Digital Asset Management (DAM) for Digital Experiences for the third year in a row. Constellation Research evaluated more than 50 solutions in this category and recognized Cloudinary as one of eight solutions to know in the DAM world.
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As visual assets of all types play an increasingly important role in the way companies, brands and individuals alike connect and engage, so too do the platforms that enable the creation and delivery of these business critical experiences. Cloudinary’s DAM solution reimagines what DAMs once were to bridge the gaps between asset management and delivery, enabling creative, marketing and development teams to maximize the true value of assets, streamline workflows and optimize the end-user experience. Because Cloudinary’s DAM harnesses the power of the company’s award winning image and video management solutions, creative and marketing teams can benefit from the same set of innovative capabilities, including AI and advanced automation, that enable developers to upload, store, manipulate, and deliver optimized media content at scale — via an easy-to-use UI.
“Digital Asset Management solutions are rightly taking center stage as a critical component in delivering on the rich, personalized and highly relevant experiences our customers crave and our organizations expect to deliver,” said Liz Miller, VP & Principal Analyst, Constellation Research. “While the traditional DAM category had been seen as a clever repository for assets, the modern DAM is, in reality, a robust center point for collaboration, iteration and realization of experiences. What makes the vendors, like Cloudinary, on the Constellation Research DAM for Digital Experience ShortList stand out is the focus on the intersection of asset, customer and creators, allowing a broad range of enterprise users to develop and deliver multi-channel experiences that hit home to an audience of one in the channel of the customer’s choosing.”
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“Images and videos play a vital role in bringing engaging customer experience to life and DAM solutions built for today’s high-volume, high-speed requirements are a necessity for managing and optimizing these business-critical assets efficiently and at scale,” said Russ Barr, Managing Director, DAM at Cloudinary. “Being recognized on Constellation’s ShortList for DAM for the third year in a row is a true testament to the work Cloudinary has been doing to arm developers, marketers and creatives with a more modern, streamlined approach to managing the entire asset lifecycle.”
Constellation Research evaluates offerings for leaders transforming business models and streamlining operations. Their ShortList looks to identify best-of-breed players serving global customers managing omnichannel assets in cross-channel digital experiences, and is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research. As part of the analysis, Constellation takes into consideration the heritage of DAM systems to import, catalog, manage and organize complex file types and sizes, with an eye on emerging innovations, including AI and advanced video collaboration and management tools.
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