Company unveils platform enhancements and new website in response to wider market acceptance and increased industry demand for services
Cirrus, a provider of cloud-based document management software, has completed an extensive rebranding effort in response to accelerated company growth and an industry need for adaptive software to streamline lending and onboarding processes. Coinciding with the unveiling of the new brand, Cirrus launched an updated website, as well as its Intelligent Application™ enhancement, which enables sophisticated filtering and routing tools for multiple onboarding use cases within a financial institution. In addition, Cirrus announced a major upcoming messaging enhancement within the platform.
Marketing Technology News: Inmar Intelligence Celebrates One Year Of In-Store Media Offering, Today’s Leading Shopper-Centric…
“Our customizable and secure portal is built to allow teams to easily track loan status, automatically name and package documents, and access online support systems to navigate the lending cycle efficiently. This rebrand solidifies Cirrus’ stance as an industry leader offering lending innovations and an unparalleled customer experience.”
Cirrus’ UI messaging enhancements simplify the communication and collaboration of documents required when onboarding new and existing customers through an inbox-style design. The platform’s UI messaging format includes the functionality of Cirrus’ standard checklists, the ability to share documents seamlessly and tools to request additional information, such as a file request. The updates also allow lenders to store documents for individual contacts, auto-populating necessary documents should a customer choose to open a different account or a new type of loan.
The enhanced platform also includes a product routing tool to streamline online applications using decision tree logic to drive customers to different products through eligibility filtering. Using decision tree logic, the platform gathers information on borrowers, such as intended use of funds, to automatically request relevant documents, allowing lenders to execute the onboarding process based on products that best fit the criteria entered online by the prospective customer.
“The recent enhancements to Cirrus’ platform further streamline the management of deal flow and document chaos effortlessly, so bankers can focus on deals, rather than documents,” said David Brooks, founder and CEO, Cirrus. “Our customizable and secure portal is built to allow teams to easily track loan status, automatically name and package documents, and access online support systems to navigate the lending cycle efficiently. This rebrand solidifies Cirrus’ stance as an industry leader offering lending innovations and an unparalleled customer experience.”
Marketing Technology News: Twilio Live To Power The Next Wave Of Customer Engagement: Interactive Live Streaming
Comments are closed.