Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS
Accelerize and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google, DoubleClick and more. Armed with this data, they can quickly integrate it into a single platform – CAKE’s enterprise SaaS solution – that delivers the fastest, most efficient and accurate way to discover campaign insights and transform them into actions that drive improved return on advertising spend (ROAS).
“Customers across a wide range of industries are already leveraging Journey by CAKE’sreal-time analytics and data-driven attribution to gain meaningful insights on the true impact of multiple customer journey touchpoints,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Connections further empower marketers to save time, money and other resources previously spent on data extraction and analysis, and instead, allow them to focus on creating and optimizing digital marketing campaigns for maximum impact.”
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Connections bring together a combination of ease-of-use and precision for collecting and analyzing customer journey data. The seamless integrations allow marketers to streamline the process of pulling in cost data and tracking first-party data across all digital channels. For example, the Connection with Google Ads provides information such as campaign cost data and keywords to provide a more exact account of performance metrics such as ROAS, CPC, CPA and CAC. Additionally, unlike other solutions that have a “walled” approach to sharing data outside of its ecosystem, Connections provide an agnostic alternative that encompasses integrations with various media sources for an end-to-end view of multi-channel measurement and the customer journey on a unified dashboard.
The ability to gain a complete view of the customer journey depends on the integration of data from multiple sources, campaigns and touchpoints. According to Forbes research, 88 percent of marketers surveyed use data obtained by third parties to enhance their understanding of each customer. Additionally, companies that adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, according to the Forbes study, they are six times more likely to be profitable year-over year.
“With the industry landscape becoming more complex, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage,”said Pierini. “Connections provide a clear solution for enterprises that struggle to collect and analyze digital marketing data across multiple sources. We will continue to evolve our ecosystem and work closely with our integration partners to ensure our customers can easily and quickly leverage data for cross-channel marketing intelligence.”
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