Bluewater Media Taps Proven Leader, Marketing Specialist, Sandy Goldman, as New Head of Zahalo
Bluewater Media recently added more experience and talent to Zahalo by installing Sandy Goldman as its new president. Sandy has over 15 years of experience in the world of direct response marketing and is well versed in the world of e-commerce.
In the past six years, he managed licensing for brands including the acquisition of sports licenses and intellectual property. Previously he held executive positions at Turner Broadcasting, SkyMall and uSell. The Zahalo division manages products on marketplaces such as Amazon FBA and Walmart.com by extending the sales reach of Bluewater Media’s infomercial clients. Sandy aims to significantly grow Zahalo sales by adding more marketplaces and products while managing a great experience for both clients and consumers.
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In addition, Sandy will oversee Zahalo’s launch of ReadyShop, a new shopping tool designed specifically for bloggers that allows consumer product companies the ability to reach a new network of millions of consumers through influencer’s blogs.
“Having Sandy come on as president of Zahalo has enabled Bluewaer and Zahalo to continue to expand and service our clients at a level beyond other agencies,” said Bluewater Media CEO Andy Latimer. “He’s a perfect fit for a converged agency because of his broad depth of knowledge and understanding of the industry; he’s a proven leader and we’re happy to have him as on board as president of Zahalo.”
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