Webware.io, a Toronto-based company focused on helping small businesses achieve online success, announced that it has received $2 million in strategic financing from an elite group of investors led by renowned industry veteran Moss Kadey.
As Founder and CEO of Mossco Capital Inc., Kadey is a strategic investor specializing in consumer goods, real estate and technology companies. Among the brands he has been involved with from start-up to exit are Bumble and bumble and BECCA Inc. (each sold to Estée Lauder Companies), Oribe Hair Care (sold to Kao USA Inc.), and the North/South American Brita business (sold to The Clorox Company). Also providing funding are Ira Gluskin and Gerald Sheff, founders of Gluskin Sheff + Associates, one of Canada’s top wealth management firms.
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The investment will allow Webware.io to build upon recent momentum, including the launch of a strategic, bricks-and-mortar partnership with Staples Canada. It will also help grow the company’s rapidly expanding presence with small businesses across North America searching for a powerful, easy-to-use website platform.
“An investment of this size from some of the industry’s pre-eminent financiers underscores their confidence in our vision. It also gives us the ability to further strengthen our platform and provide small businesses with a solution that will take their operations to the next level,” says Cory York, Co-Founder and CEO of Webware.io. “We’re excited by what we have achieved so far, and this brings us even closer to realizing our strategic goals.”
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“To succeed, small business owners must harness the power of online technology to build deeper connections with their customers and establish a robust e-commerce channel,” says Kadey. “The Webware.io digital toolkit is uniquely suited to help them do this, and we look forward to helping the company enter the next stage of growth.”
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