Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event.
Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and 30-second commercials that demonstrate the significance of employers taking care of their people. The campaign was a collaboration between Insperity’s in-house Marketing team and gyro, a global full-service B2B creative agency.
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“It is an honor to be recognized by ANA with a Global ACE Award,” said Jay E. Mincks, Insperity executive vice president of sales and marketing. “The television campaign encourages businesses to take care of their people, which reinforces our mission to help businesses succeed so communities prosper. During these challenging times, it is even more critical that our message to make people a top priority is resonating with leaders.”
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Only the best creative work in B2B wins at the ACEs. The Global ACE Awards – one of the long-standing hallmarks of ANA Business Marketing NYC – recognizes the best-of-the-best in B2B creative from across the globe, along with the talented people who created it.
The art and science of creativity in B2B marketing has never been more profoundly influential than it is right now, which is why the ACEs include such exciting categories as Creative Agency of the Year, In-House Creative Agency of the Year, Digital Experience, The Craft Categories, Account-Based Marketing (ABM) Campaigns and Can Marketing Change the World? Entries were judged by an outstanding jury of leading creatives from agencies and client organizations worldwide.
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