Online Merchants attracting new customers and reducing their customer acquisition costs using PowerBuy
PowerBuy is putting theory to practice and is proud to announce the launch of the PowerBuy app on Shopify. PowerBuy’s Shopify app provides a premium selling and purchasing experience to both the Shopify merchant and to their shoppers by helping achieve direct conversions as a result of social and viral sharing stemming from a single consumer. From the placement of the “PowerBuy” on the product detail page to all of the Social Sharing, AI and Dynamic Pricing features available, this Shopify app has everything a Merchant will need in order to help achieve organic, viral growth while reducing their costs on 3rd party marketing spend (i.e. SEM, Social, etc).
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PowerBuy’s first customer, MassGenie, successfully demonstrated the capability of PowerBuy when it achieved viral growth from its 2017 launch. MassGenie’s GMV went from $311K in 2017 to $4.64M in 2018 and in Q2 2019 alone, they generated over $4.8M which was all stemmed from the PowerBuy.
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“In Q4 2019 alone, we added 21,844 new customers which dramatically increased our customer base simply with the PowerBuy. That was a 34% month-over-month customer base growth spurt and we had over 100,000 customers by the end of 2019. We are also experiencing a dramatic increase in repeat GMV, indicating that PowerBuy is instrumental for substantial customer retention,” said Natalie Torres, Marketplace Manager for MassGenie.
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