Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has achieved a stronger online presence and higher lead monetization results for its clients from a variety of direct-to-consumer industries, such as home improvement and e-commerce.
“From the start, I had the mindset that we would not make any compromises on technology. The goal was to build a solid structural foundation by using the most powerful and robust digital marketing platform in the market to grow our business,” said Lindsey Ruttan, Founder of STEAM Digital Media. “CAKE is a phenomenal solution and our company has benefitted from the investment. Additionally, CAKE is dedicated to ensure that we receive an exceptional experience with the highest levels of service and support. Meeting the demands of advertisers and buyers can be complicated. CAKE provides detailed, real-time visibility and insights into cross-channel campaigns, plus world-class customer support to help drive our continued success.”
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STEAM, an acronym for Saving Time, Energy and Money, is a strategic partner with brands that enables them to extend their online presence through direct response marketing. The agency’s services include affiliate program management, online customer acquisition through email, social, search, mobile and video advertising, plus more.
Digital advertising has long promised the ability to change how marketers interact with their customers. And now for the first time, digital ad spending in the US will exceed traditional ad spending. According to eMarketer, this year will mark a major milestone in the world of advertising with total digital adspend growing 19% to $129.34 billion, which is 54.2% of estimated total US ad spending.
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“There’s no question that digital marketing is a smart investment for brands to reach and engage with their audiences,” said Santi Pierini, CAKE President and Chief Operating Officer. “STEAM demonstrates the value that organizations uncover when they manage, measure and optimize digital marketing campaigns with CAKE, thereby driving higher monetization of leads and innovation through real-time marketing intelligence. It is great to see STEAM count on CAKE as a key component of its digital marketing strategy and technology for its expanding client base. We are proud that CAKE is providing forward-looking organizations like STEAM with a competitive advantage for continued growth.”
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