The webinar will discuss the looming end of third-party cookie-based advertising and how B2B marketers can navigate the transition.
Jabmo, the leading provider of Account-Based Marketing (ABM) solutions for the manufacturing and life sciences industries, has announced it is hosting a live webinar, “The Death of 3rd Party Cookies is Here,” Wednesday, December 8 at 10 am CST. Jabmo experts will discuss how to navigate a cookie-less world and build a future-proof Account-Based Marketing program.
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Growing privacy concerns and new regulations around customer data sharing has rendered third-party cookie-based digital advertising obsolete. In response, internet browsers Firefox and Safari phased them out in 2020, and Google Chrome will do so by 2023. Third-party cookie-based advertising accounts for almost 90 percent of digital media, with many B2B companies still relying on this type of advertising to reach their target accounts.
The webinar will help B2B marketers better understand this transition, with actionable steps to take back control of their account-based advertising programs. Hosts Tav Tepfer, Jabmo’s Chief Customer Officer, and Nicole Lucas, Jabmo’s Director of Digital Strategy will discuss:
- How B2B advertising will change when third-party cookies go away.
- How to use IP-targeting to reach anonymous and known buying group members.
- The importance of ending reliance on ad cookies before they are gone for good.
“The entire landscape of digital advertising is being thrown out the window, but here at Jabmo, we’re focused on helping B2B marketers stay ahead of the curve.” said Tav Tepfer, Chief Customer Officer at Jabmo. “In this webinar, we’re aiming to help B2B marketers understand how they can build robust, privacy compliant ad targeting programs without third-party cookies.”
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