CaliberMind, a Colorado-based predictive B2B marketing SaaS platform, has merged its solutions with Terminus Cloud for Account-Based Marketing (ABM) program. CaliberMind offers Persona Builder modules appended into existing CRM and marketing automation platforms. The customer journey orchestration platform will fit into the ABM stack, enabling marketers to track buying signals and handle the complexities of sales acceleration along the B2B buyer’s journey.
CaliberMind B2B marketing SAAS platform can be integrated with marketing automation and CRM systems provided by Marketo, Salesforce, Oracle Eloqua and The Big Willow, Inc.
Marketers can evaluate the efficacy of their marketing stacks and fuse technology capabilities with the ABM strategy. Terminus Cloud for ABM helps marketers build their ABM stack by grouping them into the following categories –
- Identify
- Expand
- Engage
- Advocate
- Measure
CaliberMind joined Terminus Cloud for ABM as part of an invite-only program designed. The program is designed to empower marketers with an array of web-based tools supporting ABM strategies at scale. Meanwhile, Terminus also released the ABM Stack Grader to help marketers navigate the Account-based Marketing technology landscape with better clarity and proficiency.
It's live! Check out the #ABM Stack Grader from Terminus! Learn more in our feature story @MarTechAdvisor https://t.co/kBJ7NNoiA0 #MarTech pic.twitter.com/v7ElPcmKDF
— Terminus (@Terminus) January 11, 2017
“Taking an account-based approach is the first step in transitioning from a product to a customer-centric organization but you can’t just stop at the account level, you have to better understand the individual buyers and the buying team so you can create personal and relevant content that supports your buyers in their decision journey,” said, Raviv Turner, CEO of CaliberMind.
“CRMs were not built to track buying signals, and rule-based Marketing Automation Platforms can no longer handle the complexity of the modern B2B buyer’s journey. A machine powered, customer-data-platform that can plug-in and provide a single view of your buyers across their entire decision journey is the foundation of any effective ABM strategy.”
CaliberMind makes CRM framework more actionable by utilizing cutting-edge B2B buyer intelligence software, making marketing stacks more human-centric and profitable. The marketing persona builder platform also enables marketers to analyze account data based on customer profiles.
CRM, behavioral analytics and social media intelligence tools integrated with Terminus Cloud for ABM provide a complete picture on level of influence, engagement, and effectiveness of personalized marketing campaigns.
