Veteran SaaS executive, Kathy Lord, joins to strengthen and scale the global sales organization
1WorldSync, the leading provider of omnichannel product content solutions, announced that it has added to its leadership team by appointing Kathy Lord as Chief Revenue Officer (CRO). This addition will strengthen the company’s ability to scale the global sales organization and accelerate growth.
“We’re thrilled to have Kathy lead our global sales and customer success organization,” said Steve Sivitter, Chief Executive Officer of 1WorldSync, a Battery Ventures-backed SaaS provider. “Kathy is passionate about scaling go-to-market organizations and has great experience accelerating growth at many well-known SaaS companies. Kathy’s background is precisely what the sales organization requires to help us scale the business to the next stage and deliver even greater value to our customers.”
Marketing Technology News: IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Lord has more than 25 years of sales and customer success management, operations and executive leadership across a wide range of market segments and industries. As CRO, Lord will lead all sales segments globally for 1WorldSync, including field sales, inside sales, and customer success, and will be responsible for growing market share and accelerating top-line growth.
“The platform and capabilities the 1WorldSync team has built over the last several years now enables our customers to manage the full product content lifecycle from creating, managing, distributing and optimizing their product content to increase revenues. Now it’s all about getting those capabilities in front of current and future customers at a higher velocity,” said Lord. “That’s exactly why I’m excited to bring my experience and partner with the rest of the leadership team to both accelerate growth for 1WorldSync and drive greater business value for our customers.”
This news follows the company’s acquisitions of Swogo and Aligntrac, which reinforce 1WorldSync’s commitment to bringing the best people, processes and technology together, supporting the mission-critical needs of its global customer base in their omnichannel product content journeys.
Marketing Technology News: MarTech Interview with Jim Yu, CEO at BrightEdge
