Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

STACK & FLOW

MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert – Infer’s Sean Zinsmeister and EventHero’s John Wall.

In this episode Allison explains the challenges of massive growth in IT Security including:

• Staying on top of search and maximizing inbound web traffic
• Aligning with sales and the customer journey
• Getting more sophisticated with predictive
• The return of direct mail to the mix