Harmonic Sets The Benchmark For OTT Delivery And Next-Gen TV At 2018 NAB Show

Harmonic Will Showcase Its Video Delivery Innovations at the 2018 NAB Show in Las Vegas From 9-12th April 

Harmonic will showcase its market-leading innovations in OTT and broadcast video delivery. As broadcasters and service providers strive to deliver better-quality video and drive new revenue streams, agility and flexibility are critical. Harmonic’s software-centric solutions in UHD, ATSC 3.0, IP video and content-aware encoding technologies set the benchmark for the future of OTT and broadcast delivery. These solutions are offered as appliances or SaaS for business agility and provide exceptional quality of experience (QoE) on every screen at a low total-cost-of-ownership.

“Global video consumption is at an all-time high, and broadcasters, content owners and service providers are under pressure to respond to the surge in OTT video, launch new services with fast time-to-market, and migrate to new media environments like IP video and ATSC 3.0. With a portfolio of agile and innovative solutions deployed by a global base of satisfied customers, Harmonic is committed to solving real-world challenges. Our expertise in media processing, playout and cloud uniquely position us to partner with our customers, enabling them to seamlessly adapt to a changing industry landscape,” said Tim Warren, Senior Vice President & Chief Technology Officer, Video Business, Harmonic.

Also Read: Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

Tackle OTT Challenges with Innovative Solutions

Harmonic will address the challenges in OTT video delivery with targeted innovations:

• Harmonic will highlight its award-winning VOS media processing family including the new VOS SW Cluster media processing software and VOS 360 media processing SaaS. VOS SW Cluster embeds market-leading media processing capabilities with support for cloud and bare metal compute environments enabling operators to launch OTT services quickly.
• Harmonic offers streamlined OTT video delivery through cloud-based channel origination on VOS 360 SaaS, enabling operators to swiftly migrate channels from playout to end-user delivery for greater flexibility and a lower cost-per-channel.
• Harmonic will also showcase live sports for OTT, delivered with reduced latency matching that of a live broadcast, in stunning UHD and HDR using VOS 360 SaaS.
• With the VOS family, operators can deploy EyeQcontent-aware encoding to reduce bandwidth requirements for OTT delivery, decrease CDN costs and improve QoE. At the 2018 NAB Show Harmonic will premiere EyeQ support for HEVC.

Also Read: Harmonic and Veygo Team Up to Deliver End-to-End OTT Solution, Successfully Deployed by Indonesia’s AMTV

Get the Most Out of ATSC 3.0 With Advanced Statmux and Hybrid OTA/OTT services

Harmonic’s expertise in statistical multiplexing will play a key role in providing high-quality ATSC 3.0 streams at low bitrates. At the 2018 NAB Show, Harmonic will showcase its software-based Electra X ATSC 3.0 media processor and statistical multiplexing solution to deliver high-quality HEVC programs over DASH. For OTT services to complement over-the-air (OTA) transmissions, Electra X connects to Harmonic’s VOS 360 SaaS to enable hybrid OTA/OTT services.

Also Read: Webinar: Will your Media Company Thrive in the Over-the-Top Revolution?

New Possibilities for All-IP Workflows

In the IP Showcase, sponsored by AIMS, in booth C12634, Harmonic will highlight the Spectrum X media server as part of an end-to-end IP video workflow from contribution to delivery, using the SMPTE ST 2110 suite of standards, SMPTE 2022-7 seamless protection switching and AWMA IS-04 and IS-05 specifications. The Electra media processor and Spectrum X server fill the final gap for uncompressed workflows and control with support for uncompressed and compressed streams, enabling a smooth transition for live broadcast and OTT.

Also Read: OTT Explosion Provides Safe Platform For Marketers

Looking Ahead at Next-Gen Video Codecs and Content-Aware Encoding

Artificial intelligence (AI) technologies have become a key innovation factor to optimize the video encoding process. Leveraging AI in the development of next-generation video codecs and content-aware encoding (CEA), Harmonic is leading the charge toward delivering better video quality at low bitrates. The company will provide a valuable side-by-side comparison of codec efficiency between HEVC, AVC with Harmonic EyeQ CAE technology, AV-1, and JVET.

Recommended Read: The State Of Play With OTT Sports Streaming