Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team
Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry’s only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in real time and provides them with an instant path to purchase.
Founded by industry pioneers with extensive experience in the TV industry, Connekt has already forged partnerships with leading organizations in the media ecosystem, such as LG and Gracenote (a Nielsen company), and its platform is currently available in millions of connected devices across the country.
Innovation Driving the TV Advertising Opportunity
eMarketer projects there will be 97.7 million connected TV households in the U.S. by 2020. As consumers view more internet-enabled content on connected devices, it’s opening the door to unparalleled innovation and engagement. Connekt’s platform capitalizes on this opportunity by enabling advertisers and content companies to participate in a two-way conversation with consumers that ultimately drives them to purchase.
“Having been part of the team that pioneered some of the earliest innovation in the worlds of converged e-commerce and television advertising, I am excited to take on this challenge,” said Mike Fitzsimmons, Connekt co-founder and CEO. “The timing couldn’t be better to continue driving the transformation of TV advertising, especially with the tailwinds of AI and machine learning at our backs. We’re determined to transform TV from a one-way communication medium to a fully immersive experience for viewers and brands.”
According to eMarketer, TV ad spending will reach $71.65 billion in 2017, and the amount spent on addressable TV ads, in particular, will more than double in the next two years.
“Video is the most important medium for us in the advertising community,” said Bre Rossetti, senior vice president of innovation at Havas, a multinational ad agency. “Connekt makes ads more interactive and persuasive, and backs them with intelligence about TV viewers’ habits to help us make more informed decisions about where to spend. Connekt even goes a step further to offer a path from content to commerce. That’s a powerful proposition.”
The Connekt Platform, Powered by AI, Machine Learning and T-Commerce
Connekt’s advanced TV advertising platform is an end-to-end solution that enables marketers and content companies to unlock previously untapped revenue streams. Core products include:
- CARL: Artificial Intelligence – The supercomputer behind the Connekt platform, CARL uses AI and deep learning to automatically process, transform and analyze billions of unstructured TV viewership, engagement and commerce data to provide reliable predictive targeting, ad delivery and measurement.
- FLX: Ad Tools – Connekt’s proprietary ad delivery platform facilitates the creation, optimization and management of in-moment campaigns from one centralized interface.
- Transakt™: T-Commerce – Connekt’s patented Transakt t-commerce technology enables viewers to engage directly with a TV ad or programming and seamlessly complete a transaction.
- Datascope: Reporting and Analytics – Connekt combines real-time viewership data with first-party engagement and transaction data to provide partners with the audience insights and behavioral research necessary to measure the ROI of their TV media investment.
“We have built a cognitive engine that introduces an unprecedented level of intelligence into the TV advertising formula,” said David Rudnick, Connekt co-founder and CTO. “I’ve spent years innovating in this industry and can say this technological leap is truly changing how consumers interact with content, and enabling agencies and brands to bring the power of internet advertising to the big screen.”
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