Leading Analyst Firm Recognizes Blueshift’s Innovation in AI-Driven Multichannel Marketing
Blueshift’s AI helps Cross-Channel Marketers with the “Who, What, When & Where” of Marketing:
- Predictive Audiences (“Who”): Select the customers who should be targeted for a marketing campaign
- Predictive Recommendations (“What”): Determine the right piece of content, offer or product to show each customer
- Predictive Engage Time Optimization (“When”): Optimize the delivery of the campaigns to the times when each individual customer is most likely to engage
- Predictive Channel-of-Choice (“Where”): Deliver the campaign on each individual customer’s channel-of-choice
By combining these elements, Blueshift helps transform multi-channel campaigns, currently designed with cumbersome manual rules, into AI-enabled orchestration based entirely on a customer’s self-directed journey. “It is a great honor to be named a Gartner ‘Cool Vendor’ for AI in Marketing”, said Vijay Chittoor, co-founder and CEO of Blueshift. “Our vision has been to put AI into the hands of every marketer. We are excited that Blueshift’s AI-Powered platform is helping cutting edge marketers transform customer engagement at every step of a multi-channel journey.”
In the report Gartner highlights that Blueshift’s solution “combines capabilities typically found in disparate marketing technologies, such as customer data platforms, marketing automation and personalization engines, into a central real-time, AI-driven offering. As a result, marketers can define parameters and develop dynamic creative instead of spending hours building out intricate multi-channel journeys with rigid templates.”
The information provided in the report is of value to CMOs and marketing professionals seeking to harness large volumes of fast-moving data and the latest technologies to improve decision making, workflows, and personalization to drive customer engagement and marketing ROI.
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