The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead.
While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with the TV. Though Millennials and Gen Z are still lagging in TV ad consumption, technology gives advertisers with enough evidence why they should continue their investments in TV spend and correlate that success to website, and video channels such as YouTube or now, TikTok.
In an interview with Vizio’s Travis Hockersmith explains the new emerging challenges and opportunities for TV advertisers and why they should trust these channels for higher audience retention rate.
Travis Hockersmith is a VP, Platform Services at VIZIO. He is sales and marketing professional with an attributable track record of success. Proven ability to develop and execute revenue generating strategies across a wide range of initiatives, globally. Excels in data driven analysis with demonstrated aptitude for distilling actionable insights and recommendations.
The VIZIO Ads mission is to deliver a more relevant TV advertising experience to consumers and brands alike. Offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps, VIZIO Ads delivers advertisers the ability to reach new audiences with relevant messages at the right time. VIZIO Ads gives its customers personable service, app-level transparency and screen-level verification to ensure brands can invest with confidence across one of the largest Smart TV footprints in the U.S.
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