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Alliant Integrates Data Offering with Grist Mill Exchange, Giving Advertisers Access to 2,000+ Segments

Seamless access to data and insights opens door to more informed decision-making

Alliant, the leading data-driven audience company, announced that it has partnered with Grist Mill Exchange, a seamless platform connecting government agencies with a vast array of commercial data, adding 14 Alliant data listings to Grist Mill’s invite-only marketplace.

Government agencies can now access these unique datasets within the Grist Mill Exchange, covering categories like Retail, Auto, Media & Entertainment, and more. Through these 14 data listings, Grist Mill Exchange’s customers have access to more than 2,000 of Alliant’s audience segments to help with strategic decision-making efforts.

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“Alliant has long provided the best quality predictive audiences for consumer brands. Activating our data for use cases in government agencies is an exciting new frontier. We are excited to partner with Grist Mill as they pioneer data access in this space,” noted JoAnne Monfradi Dunn, President and CEO, Alliant.

Grist Mill Exchange connects government agencies to hundreds of commercial data providers and allows customers to purchase the data they need under one contract, all at the speed and scale of mission. Grist Mill’s marketplace includes data on everything from Aerospace to Energy, Technology and Transportation. Through the Mill, government customers can quickly find, compare, and purchase thousands of bespoke commercial datasets from hundreds of companies, to now include Alliant.

Grist Mill Exchange’s Chief Executive Officer, Ms. Kristin Wood, states: “Grist Mill Exchange is excited to include Alliant on the Mill, where Alliant’s modern data solutions will now be available to our government customers. We developed the Mill with the belief that data is key to planning and analysis in public and non-public organizations. Grist Mill is thrilled to be collaborating with Alliant to offer their unique data through what we believe is truly an innovative platform.”

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MTS Staff Writer
MTS Staff Writerhttps://martechseries.com/
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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