Phunware, Inc. , a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the release of new user engagement and retention features that allow brands to view real-time user activity data within its Multiscreen as a Service (MaaS) platform.
Phunware Releases New User Activity Audiences Capability to its Multiscreen as a Service Platform.
Among the Key Performance Indicators (KPIs) now available are the ability to automatically create user segments, calculate approximate audience sizes and create cross-platform campaigns among users.
“With the release of these features, marketers will be able to easily target and adjust specific user segments created automatically through user behavior,” said Matt Lindenberger, EVP of Product and Engineering at Phunware. “They will also have the ability to use these segments to engage, re-engage and retain app users through mobile engagement campaigns configured on our MaaS platform.”
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The MaaS platform now provides access to automatically created user segments within our Mobile Engagement (ME) module based on mobile KPI metrics to increase engagement and retention. Marketers can select and target users with high numbers of app sessions or those with no activity within a specific time period.
The full list of new automated segmentation capabilities includes:
- Daily active users
- Monthly active users
- Users with above average session duration / screen views
- Users with below average session duration / screen views
- Retention of users that frequently return and re-engage
- Churned users that have not engaged in a specific time period
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Along with automatic user segments, the MaaS platform will display approximate audience sizes in real-time as marketers create user segmentation for campaigns and will calculate how many users will receive specific messages or promotions. Additionally, the MaaS platform will also enable cross-platform campaign creation for up to two apps within an organization to support one-time campaign creation for both iOS and Android apps. This will save marketers time, effort and money in creating multiple campaigns across all of the iOS and Android devices within their target audiences and segments.
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