fabric, a headless commerce platform purpose-built for growth, today announced the launch of its business to business (B2B) platform for distributors, manufacturers and wholesalers, who sell to other SMB, mid-market and enterprise-scale companies. fabric’s platform helps companies, including MSC Industrial, PENCOM, Klondike and National Business Furniture, deliver modern customer experiences where they were previously constrained by legacy technologies or internal e-commerce experience. Additionally, with fabric, B2B sales teams can now point potential customers to a self-service commerce platform for simple orders, allowing them to provide support for more complex inquiries that require a higher degree of expertise and service.
With U.S. B2B e-commerce sales projected to total $1.8 trillion by 2023, B2B buyers and sellers are increasingly looking for ways to optimize sales efficiency, streamline business operations, and leverage digital marketplaces to deliver better customer experiences. A recent McKinsey report highlights that only about 20% of B2B buyers hope to return to in-person sales, even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.
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With today’s announcement, fabric extends its complete, scalable e-commerce solution to sellers targeting other businesses, allowing sales personnel to focus on adding value to buyers via improved overall digital customer experiences. B2B-specific features within the platform include bulk ordering, contract-specific catalogs and pricing, and pre-built integrations with existing ERP suites such as NetSuite, BlueYonder and MS Dynamics. fabric Commerce Platform for B2B has three core components: an experience platform for Marketers to quickly enable a digital storefront; a configurable application for business owners to manage their day-to-day business orders, customers, products, pricing, and promotions; and a wide range of commerce APIs to power typical B2B use cases such as shared shopping carts, role-based access control, re-ordering, and more.
“Our economy is going digital, and trillions of commerce dollars are shifting online in the coming years,” said Faisal Masud, CEO at fabric. “Buyers want to shop online, however, too many B2B companies still rely on manual, in-person sales operations, and lack modern commerce technology. fabric is helping these companies grow with our modern, API-driven headless commerce platform and deep operating experience.”
fabric is built by industry experts who understand what brands need to deliver a complete end-to-end commerce solution. fabric provides operator management flexibility through offering both developer-friendly tools (APIs), and an intuitive back-end that can be managed and maintained by business users, marketers and other non-technical users making customization easy.
“I’ve talked to a number of vendors about the attributes the bttn platform needs in order to achieve our vision of revolutionizing the way people access critical medical supplies,” said Jack Miller, COO & Co-founder at bttn. “Every vendor I’d spoken with threw up roadblocks because it hasn’t been done like this before. That is until I talked to fabric. They appreciate what we are building and are helping us achieve the future of medical supply with headless e-commerce.”
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