Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of the app inbox, a mobile messaging tool from Bloomreach Engagement that creates a versatile new communication channel within the mobile app experience. A customizable message center where brands can send and store notifications, the app inbox allows customers to access content in real-time or return to messages at their leisure. It further expands mobile messaging features already available in Bloomreach Engagement, empowering marketers to drive more opportunities for mobile engagement and revenue while offering even better experiences for shoppers.
Mobile apps have become a regular part of today’s customer journey, with worldwide app downloads growing annually since 2016. As shoppers increasingly turn to brands’ apps for browsing, comparing, and purchasing, this channel presents a substantial opportunity for marketers — which they can maximize through the app inbox. With an average open rate of more than 22%, app inbox messages outperform the 5% open rate for mobile push notifications.
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“The mobile app has become a prominent channel in every marketing strategy, and we wanted to ensure Bloomreach Engagement customers could maximize that channel to its fullest potential,” said Michal Novovesky, General Manager and Head of Product, Bloomreach Engagement. “The app inbox will give marketers a non-intrusive way to deliver personalized content for every customer — even customers that have opted out of push notifications. It’s yet another way to fuel a personalized, omnichannel marketing strategy with Bloomreach Engagement.”
The ability to store messages within the app inbox makes it an impactful tool for reaching the entire mobile audience. Shoppers can read messages in real-time but can also return to their inbox as they see fit, allowing them to save promotions or announcements for a more relevant time. And since messages are sent in a non-intrusive way, directly to the inbox, campaigns also reach customers that have opted out of push notifications. Marketers can assign expiration periods to messages, allowing them to control how long the message remains in the inbox for users to see. Ultimately, the app inbox becomes a place of continuous customer engagement, offering ongoing communication that drives value for customers and measurable results for marketers.
Bloomreach Engagement is helping marketers from leading brands around the world to drive measurable results with their mobile app marketing strategies.
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