WeVideo, a leading cloud-based video creation platform for business, education, and everyday creators, adds new branding feature to their extensive feature set. The branding tool, available immediately, provides users with a quick and easy way for businesses of all sizes to add their unique branding to video content they create.
As a critical piece to any company’s growth and success, branding is essential to building trust with audiences and building a connection with consumers. Unique and consistent branding helps companies differentiate themselves and their content from competitors and/or other companies advertising in the same or similar channels and platforms.
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Branding elements include unique logos, colors, and fonts. Having the approved branding elements and placements always available within WeVideo cuts down on the time and resources spent on creating powerful and impactful brand-building videos. Once created, these elements are always available and ready to use wherever you are. Doing so guarantees brand consistency from project to project and reinforces the use of your brand by having easily accessible elements. WeVideo gives everyone on your team access to these elements, making collaboration easier and guaranteeing branding implementations from multiple creators are always uniform.
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“This is a pretty significant addition to our feature set, especially for our business and non-profit users.” WeVideo President and CMO, Andrew Baum, said, “Brand is everything to businesses. We sought out feedback and advice from customers and businesses everywhere to find the best solution for empowering them to quickly and effectively boost their brand through video. This new feature will help them do just that on all social channels, their website and anywhere else their brand lives.”
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