Overplay’s patented technology lets anyone turn their videos into games and share them with the world – in minutes.
Overplay, a gaming platform and game creation system that allows users to turn their videos into casual games, announced that it has raised $3M in seed funding. The round was led by Sound Media Ventures along with participation from Gaingels, Red & Blue Ventures, Everyrealm, and Singularity Capital as well as more than 1,200 retail investors via a Regulation Crowdfunding campaign on Wefunder.
“With Overplay, content creators and brands can seamlessly create games from their videos and connect with their followers in ways never seen before.”
— Dan Projansky, CEO and Co-founder of Overplay
Overplay will use the funding to bring game creation to millions of creators, social media users, gamers, and brands. With Overplay’s AI-powered, mobile-first technology, users can transform their video content into games quickly and easily from a smartphone, with no coding skills required. The platform, which holds a patent on “playing a game into existence”, is at the intersection of the $167B casual gaming, $176B video advertising, and $231B social media markets.
“All of us at Sound Media Ventures are excited about Overplay’s vision of transforming how people interact with videos. This is a real game changer. It is super-transformative for users, turning many of us from passive viewers to users that interact with short-form video in a more deliberate fashion. And we believe this will lead to exciting monetization opportunities as well,” said Shachar Oren, lead investor and CEO of Sound Media Ventures.
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“With Overplay, content creators and brands can seamlessly create games from their videos and connect with their followers in ways never seen before,” says Dan Projansky, CEO and Co-founder of Overplay.
Echoing this sentiment, Caroline Strzalka, Co-founder and COO of Overplay, adds, “This marks the beginning of a new era in digital content creation. The opportunities for the creative sector are endless.”
Overplay game creator Scott Bass, founder of the Ampiosund YouTube channel with over 3 million subscribers, says “It’s one of those things that no one really thought about, and it seems so obvious once you are actually given a game to play. It’s definitely going to be the next big thing for content creators because you can give your fans such phenomenal experiences.”
Projansky met his Overplay Co-founder Caroline Strzalka (COO) while the two worked together at Sesame Workshop. Projansky is an Emmy-nominated game designer who has created games for platforms like Xbox, Playstation, and Nintendo, boasting over 25 million app downloads. Strzalka is a media executive and former investment banker who has built partnerships with industry giants including Netflix, Microsoft, and Alphabet and has taken several companies public.
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